Three pillars to accelerate ThatBioTutor's digital presence and student acquisition.
Ranking for branded terms only. Missing 2,000+ monthly searches from intent keywords.
| Action | Deliverable | Timeline |
|---|---|---|
| Keyword Research | 25 target keywords (long-tail Bio-specific) | Week 1 |
| Technical Audit | Site speed, mobile, schema markup fixes | Week 2 |
| On-Page Optimization | Meta tags, headings, internal linking | Week 3 |
| Content Creation | 2-4 SEO blog articles per month | Ongoing |
| Link Building | Guest posts on education blogs (DA40+) | Ongoing |
Month 1-6: Foundation building. Month 7-12: 50-100 organic visits/month. Year 2+: Compounding traffic, reduced ad dependency.
Your free notes PDFs are a powerful lead magnet, but they only live on your website. Let's expand reach across platforms.
| Platform | Content Type | Purpose |
|---|---|---|
| Carousell | Free Bio Notes listings | "Barnacle SEO" — piggyback on Carousell's domain authority |
| YouTube | 5-min topic explainers | Long-form trust, evergreen discovery |
| TikTok | 60s "Bio Hacks" clips | Gen-Z discovery, funnel to Instagram |
| r/SGExams participation | Community trust, subtle lead capture |
Repurpose existing content across platforms. 1 lesson video → 1 YouTube → 3 TikToks → 5 Instagram posts. Maximum leverage, minimum effort.
Your organic flywheel is strong. Paid ads should accelerate, not replace, what's working. Premature ad spend wastes budget.
Build organic infrastructure. No ad spend.
Foundation$300-$500/month retargeting website visitors who didn't convert.
Test Budget$1,000+/month on proven campaigns. Focus on intent keywords.
Scale| Quarter | Focus | Key Deliverables |
|---|---|---|
| Q1 (Jan-Mar) | Foundation | Technical audit, Business Profile, 6 blog articles, keyword research |
| Q2 (Apr-Jun) | Content Engine | 6 blog articles, YouTube launch, Carousell listings |
| Q3 (Jul-Sep) | Amplification | 6 blog articles, retargeting ads test, link building |
| Q4 (Oct-Dec) | Optimization | 6 blog articles, scale winning channels, annual review |
Here's what it costs to execute this strategy.
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