Current state analysis of ThatBioTutor's digital presence and opportunities for growth.
| Metric | Current | Assessment |
|---|---|---|
| Instagram Following | 31,000+ | Excellent |
| Google Reviews | 5.0★ (120 reviews) | Excellent |
| Niche Positioning | "Only O Level Pure Bio" | Excellent |
| Conversion Path | WhatsApp Direct | Strong |
| Social Proof | 534+ students, 91 schools | Strong |
Your website ranks for branded terms ("ThatBioTutor") but not intent terms ("O level bio tuition Singapore", "sec 4 biology tutor"). Competitors are capturing search traffic you should own.
| Keyword | Monthly Searches (SG) | Your Rank | Opportunity |
|---|---|---|---|
| "O level biology tuition" | 880 | Not Ranking | High |
| "secondary biology tutor singapore" | 590 | Not Ranking | High |
| "pure biology tuition" | 320 | Not Ranking | High |
| "biology tuition near me" | 210 | Not Ranking | High |
With targeted SEO, you could capture 2,000+ monthly searches from parents actively looking for bio tuition — leads that currently go to competitors.
Current traffic sources show heavy reliance on Instagram. Diversification reduces risk.
| Channel | Current Share | Recommended | Action |
|---|---|---|---|
| ~70% | 40% | Maintain | |
| Referrals/Word of Mouth | ~25% | 30% | Maintain |
| Google Search (SEO) | ~5% | 30% | Grow |
| Issue | Impact | Fix Difficulty |
|---|---|---|
| No blog/content section | High | Medium |
| Missing meta descriptions | Medium | Easy |
| No schema markup (LocalBusiness) | Medium | Easy |
| Image alt text missing | Low | Easy |
Now that you understand the gaps, here's how we'll close them.
View Strategy →