From Freelance
To
Empire.
A strategic blueprint to shift Coach Derrick Lim from trading time for money to building a scalable, high-margin digital asset.
Projected Outcomes (Year 1)
Net Profit Added
+$28,000
Profitable, But Fragile.
The verdict: You are operating in a "Red Ocean".
Time-Capped Income
Selling hours. Scaling = Burnout.
Venue Dependency
ActiveSG & MCSTs control your "factory floor".
Passive Growth
No control over lead flow (referrals only).
Revenue
~$7,800
Ad Spend
$0
Key Asset (Underutilized)
31.3K Followers
TikTok Audience (Unmonetized)
The 4-Pillar Transformation
Digital Storefront
Fix the "Leaky Bucket"
Convert TikTok traffic into paying clients with a mobile-first site.
Product Pivot
Sell Outcomes, Not Hours
Traffic Engine
Control the Tap
Deploy paid ads. Don't wait for referrals.
Venue Strategy
Mitigate Risk
Shift focus to private Condo residents.
The 90-Day Sprint
The Build
Infrastructure
- Finalize Offers
- Launch Website
- Film 5x Ads
The Launch
Traffic
- Ads Go Live
- First Intake
- Triage Leads
The Scale
Optimization
- Cut Losers
- Retargeting
- Handoff/Retainer
Investment & Returns
The Pilot Investment
90-Day All-Inclusive Fee
Safety Net Guarantee
If ads generate ZERO leads after $500 spend, final payment is waived.
New Revenue
$48,000
Net Profit Added
$28,000
The "Asymmetric Bet"
Risk
$5k Cap
Reward
Uncapped
Asset
Own Forever